Executive Education | Jones College of Business
Culture-Driven Leadership

What Works (and What Doesn’t) with the Next Generation
Are you struggling to engage younger employees or questioning their long-term potential? Do you want to build a workplace culture where employees actually want to stay—and grow?
Culture-Driven Leadership is an immersive program designed for managers, HR leaders, and executives who want to attract, develop, and retain the next generation of talent. Blending cutting-edge research with real-world leadership tools, this course separates fact from fiction—giving you a clear view of what really works (and what really doesn’t) when leading Gen Z and younger Millennials.
This course is ideal for leaders who want to turn frustration into productivity:
- Decode the Next Generation: Understand what motivates younger employees—and how to keep them focused and engaged.
- Modern Retention Strategies: Learn what actually works to reduce turnover and inspire loyalty.
- Lead with Appreciation: Discover how recognition, when done right, fuels productivity and morale.
- Bridge the Generational Gap: Build a culture where all age groups feel seen, valued, and empowered to contribute.
- Grow Your Talent Pipeline: Create development programs that turn young hires into confident future leaders.
You’ll leave this course with a clearer perspective, practical tools, and a renewed sense of leadership purpose.
Showcase Your Achievement
Participants will receive a Certificate in Culture-Driven Leadership from MTSU’s Jones College of Business Executive Education Center. Share your accomplishment on LinkedIn and signal your commitment to building strong, inclusive teams.
Upcoming Class
Dates: June 26
Times: 9:00AM – 3:00PM
Price: $1200
Delivery: Full-day, in-person session
Location: Miller Executive Education Center, Room 1108
Address: 503 E Bell Street | Murfreesboro, TN | 37130

Key Takeaways
This interactive experience will empower you to:
- Recognize What Actually Motivates Young Employees
- Cut through stereotypes with research-backed insights into Gen Z’s values, expectations, and work styles.
- Avoid the Most Common Mistakes in Managing Younger Teams
- Learn what well-meaning leaders often get wrong—and how to course-correct without losing trust.
- Strengthen Retention Through Purpose, Growth, and Appreciation
- Understand what keeps younger employees loyal—and how to deliver it in practical, scalable ways.
- Apply the 5 Languages of Appreciation in the Workplace
- Boost morale and engagement by using proven strategies for recognition that resonate across personalities and generations.
- Build a Culture That Works Across Generations
- Create a collaborative, inclusive environment where younger and more experienced employees thrive together.
- Design a Leadership Approach That’s Adaptive, Not Overly Accommodating
- Set clear expectations while maintaining flexibility, boundaries, and a high-performance culture.
Is This Course Right for You?
This program is ideal for:
- Business leaders and managers looking to retain top young talent
- HR professionals rethinking culture, benefits, or recognition strategies
- Team leads seeking practical ways to reduce disengagement and turnover
- Organizations investing in multi-generational leadership development
No theory-heavy fluff—just the insights and tools you need to lead better.
Meet your instructors

Carly Escue, Director of Executive Education
Meet your instructors

David Lee
Transform Yourself into a Culture-Driven Leader
Seats are limited for this high-impact program. Register today and take a bold step toward culture-driven leadership.
Questions? Contact us.
To learn more about this course, contact us at JonesExecEd@mtsu.edu.
Jones College of Business Executive Education courses are non-credit, non-transferable professional courses, and are not eligible for credit in an academic program at Middle Tennessee State University.